5 Things Worth Fighting For When Launching Your Next Blockbuster Product

PERSPECTIVES BACK TO ALL Successfully launching a new brand is one of the most exciting and challenging things you’ll ever do in your career. It takes deep collaboration and coordination across multiple teams in the days, weeks, and months leading up to a launch. Building a reputation as a team player is critical, but there’s […]

Why Simple & Seamless is the Key to Exponential Brand Growth

COMPETITIVE CUSTOMER ENGAGEMENT Creating an Integrated Customer Experience that Feels Simple and Seamless is the New Competitive Frontier Read | 3 Minutes Apple figured out a long time ago that the end-to-end experience of using their products is a huge value driver and massive competitive advantage. Technology is great, but it’s the seamless integration of […]

The Future of Competitive Selling in Oncology

PERSPECTIVES   BACK TO ALL Change, Complexity, & Competition Of all the therapeutic areas out there, oncology & immunology are clearly changing the fastest. New treatment paradigms, genetic testing, and targeted therapies have fundamentally changed the way cancer is managed. The payer landscape and basic models of care are changing as well. The Triple Aim […]